The first Subaru car was named the Subaru 1500. In the end he gave the company a Japanese name that he "had been cherishing in his heart": Subaru, which is the Japanese name for the Pleiades star cluster. Kita canvassed the company for suggestions about naming the P1, but none of the proposals were appealing enough. Kenji Kita, CEO of Fuji Heavy Industries at the time, wanted the new company to be involved in car manufacturing and soon began plans for building a car with the development code-name P-1.
Former logo on a Subaru 360 showing six stars in an arrangement similar to the Pleiades open star cluster Subaru 1500, a.k.a. These companies were: Fuji Kogyo, a scooter manufacturer coachbuilder Fuji Jidosha engine manufacturer Omiya Fuji Kogyo chassis builder Utsunomiya Sharyo and the Tokyo Fuji Sangyo trading company. Between 19, five of these corporations and a newly formed corporation decided to merge to form Fuji Heavy Industries. In 1950, Fuji Sangyo was divided into 12 smaller corporations according to the Japanese government's 1950 anti- zaibatsu legislation, the Corporate Credit Rearrangement Act. In 1946, the company created the Fuji Rabbit, a motor scooter, with spare aircraft parts from the war. At the end of the Second World War, Nakajima Aircraft was again reorganized, this time as Fuji Sangyo Co, Ltd. In 1932, the company was reorganized as Nakajima Aircraft Company, Ltd and soon became a major manufacturer of aircraft for Japan during World War II. History Fuji Heavy Industries (FHI) and Subaru's first cars įuji Heavy Industries started out as the Aircraft Research Laboratory in 1915, headed by Chikuhei Nakajima. Subaru is the Japanese name for the Pleiades star cluster M45, or the "Seven Sisters" (one of whom tradition says is invisible – hence only six stars in the Subaru logo), which in turn inspires the logo and alludes to the companies that merged to create FHI. The company's marketing targets those who desire its signature engine and drive train, all-wheel drive and rough-road capabilities, or affordable sports car designs. In Western markets, Subaru vehicles have traditionally attracted a small but devoted core of buyers. Subaru also offers turbocharged versions of their passenger cars, such as the WRX, Legacy and Outback XT, Ascent, and formerly the Legacy GT and Forester XT. The lone exception is the BRZ, introduced in 2012 via a partnership with Toyota, which pairs the boxer engine with rear-wheel-drive. Both became standard equipment for mid-size and smaller cars in most markets by 1996. The Symmetrical All Wheel Drive drive-train layout was introduced in 1972. Subaru cars are known for their use of a boxer engine layout in most vehicles above 1,500 cc. Member FDIC.Subaru ( スバル, / ˈ s uː b ə r uː/ or / s ʊ ˈ b ɑːr uː/ Japanese pronunciation: ) is the automobile manufacturing division of Japanese transportation conglomerate Subaru Corporation (formerly known as Fuji Heavy Industries), the twenty-first largest automaker by production worldwide in 2017. Deposit products and related services are offered by JPMorgan Chase Bank, N.A. Products not available in all states.īank deposit accounts, such as checking and savings, may be subject to approval. JPMS, CIA and JPMCB are affiliated companies under the common control of JPMorgan Chase & Co. Certain custody and other services are provided by JPMorgan Chase Bank, N.A. (CIA), a licensed insurance agency, doing business as Chase Insurance Agency Services, Inc. Insurance products are made available through Chase Insurance Agency, Inc. Morgan Securities LLC (JPMS), a registered broker-dealer and investment adviser, member FINRA and SIPC. Morgan Wealth Management is a business of JPMorgan Chase & Co., which offers investment products and services through J.P. Past performance is not a guarantee of future results. Investing involves market risk, including possible loss of principal, and there is no guarantee that investment objectives will be achieved. "Chase Private Client" is the brand name for a banking and investment product and service offering, requiring a Chase Private Client Checking℠ account. is a wholly-owned subsidiary of JPMorgan Chase & Co. “Chase,” “JPMorgan,” “JPMorgan Chase,” the JPMorgan Chase logo and the Octagon Symbol are trademarks of JPMorgan Chase Bank, N.A.
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